Revolutionizing Mango Safety and Traceability with Superplum's New Packaging

Superplum introduces a cutting-edge packaging solution for mangoes, ensuring food safety and traceability. Each mango is sealed in a tamper-proof pouch with a scannable QR code for authenticity verification. This innovation addresses mis-selling issues and harmful ripening methods, enhancing consumer confidence in the Indian mango market.

Superplum, an Indian agritech company, has launched an innovative mango packaging solution aimed at enhancing food safety and traceability. The new initiative involves individual mangoes being sealed in tamper-proof pouches, complete with scannable QR codes, providing consumers with information about the mango's source and safety credentials.

The Indian mango market has long faced challenges such as mis-selling and the use of unsafe ripening agents. Superplum's latest approach tackles these issues by ensuring full traceability and quality control with its digital supply chain. The company's advanced facilities guarantee that each mango is ripened and packaged without harmful chemicals.

Customers can scan the QR codes to verify the mango's origin and ensure they are consuming authentic Indian varieties, addressing concerns of misidentification and misleading labeling. This initiative is a step forward in Superplum's mission to revolutionize the fruit industry, with the mango pouches now available in retail stores in Delhi and Bangalore.

(With inputs from agencies.)