Left Menu
Development News Edition

MDDA's resources should be used to grow media development- Jackson Mthembu

Mthembu said the sector must optimally use the support given to it to grow and improve its community participation, operational systems, compliance, management, governance, and sustainability.

Devdiscourse News Desk | Pretoria | Updated: 12-08-2019 18:08 IST | Created: 12-08-2019 18:08 IST
MDDA's resources should be used to grow media development- Jackson Mthembu
The Minister’s department is also engaging the private sector and other fundraising efforts to improve the MDDA capital base in order to be able to increase funding of print/digital media projects. Image Credit: Twitter(@SAgovnews)

Minister in the Presidency Jackson Mthembu says the number of community media houses is proof that government is playing its part to support the growth of the sector.

"As we celebrate 25 years of our democracy, we now have more than 200 licensed community radio stations, more than four community television stations, and more than 100 community and small commercial newspapers throughout the country, servicing a significant readership, viewership, and listenership," the Minister said.

Addressing the Community and Small Commercial Media Engagement on Monday, Mthembu said initiatives that have been implemented by the government have resulted in community media being owned and controlled by communities, empowering citizens' voices and creating democratic platforms of two-way communication.

These initiatives, the Minister said, were implemented through policies and laws, and the establishment of organizations like the Media Development and Diversity Agency (MDDA).

Mthembu said the sector must optimally use the support given to it to grow and improve its community participation, operational systems, compliance, management, governance, and sustainability.

"This is important as there is no growing purse to continue supporting the sector," the Minister said.

He said the limited resources available through the MDDA should be used to consolidate, strengthen and grow media development and diversity.

"Twenty-five years into our democracy, some projects, particularly those in urban areas… that have had significant advertising-income, should now be self-sustaining.

"This will enable the limited resources to be used to support projects based in rural areas and semi-urban areas, where there is little or no economic base to support them. We need to improve efficiencies in our operations, management, and governance through the improved use of new technologies and digitization," Mthembu said.

The Department of Planning, Monitoring, and Evaluation (DPME) is engaging with National Treasury on the challenges experienced by Government Communication and Information System (GCIS) on the implementation of the minimum 30% ad-spent of government expenditure on community and small commercial media and what can be done from a regulatory perspective.

"We are aware of the number of other contributing challenges like non-compliance by the sector with South African Revenue Service (SARS) requirements, proof of airing adverts, etc. We have instructed MDDA and GCIS to continuously workshop and capacitate community and small commercial media on how to meet the requirements and comply," the Minister said.

The Minister's department is also engaging the private sector and other fundraising efforts to improve the MDDA capital base in order to be able to increase funding of print/digital media projects.

"In the next few days, we will be having a breakfast meeting with possible funders… The improvements in respect of MDDA governance, functionality and accountability will improve the confidence of the industry in supporting the pursuit of the MDDA mandate," he said.

(With Inputs from South African Government Press Release)


TRENDING

OPINION / BLOG / INTERVIEW

COVID-19 seems cooking biggest ever global scam

The increasing number of corruption cases on COVID-19 funds from throughout the world and involvement of high profile persons indicate that the countries cant ignore corruption in their pandemic response programs. This has generated the nee...

Health Management Information Systems lack holistic, integrated, and pandemic resilient character

Being a part of the United Nations system, the World Health Organization WHO deserves its share of rebuke for its alleged failure issue COVID-19 health emergency alerts on appropriate time. However, the pandemic has also exposed loopholes i...

Pride in the time of coronavirus: a welcome move online?

This year is different in many ways not least as celebrations are also taking place against the dramatic backdrop of a global health crisis and a resurgence in grassroots activism following the death of George Floyd in Minneapolis. ...

COVID-19: Weighing up the benefits and limitations of edtech platforms

Edtech companies shouldnt focus on merely pushing contents, but to provide an interactive, effective teaching and learning environment. ...

Videos

Latest News

GLOBAL MARKETS-Asian stocks set to follow U.S. higher on China hopes, upbeat data

Asian markets looked set to rise on Tuesday as investors weighed growing expectations of an economic rebound in China and a resurgent U.S. services industry, brushing off worries about a spike in U.S. coronavirus cases.Australian SPASX 200 ...

Court orders Dakota pipeline shut in latest blow to U.S. fossil fuel projects

A U.S. court ordered the shutdown of the Dakota Access oil pipeline on Monday over concerns about its potential environmental impact, a big win for the Native American tribes and green groups who fought the major pipelines route across a cr...

Next World Bank, IMF meetings to be virtual -World Bank chief

The World Bank and International Monetary Fund will hold their annual Fall Meetings online in October because of the novel coronavirus pandemic, World Bank President David Malpass said in a letter to the Banks governors. Malpass also encour...

Reuters World News Summary

Following is a summary of current world news briefs. Ex-Panama presidents sons arrested in Guatemala on corruption chargesTwo sons of former Panamanian President Ricardo Martinelli were arrested in Guatemala City on Monday and face extradit...

Give Feedback