District Development Commissioner Ramesh Kumar inaugurated the campaign at the Government Girls High School Gandhi Nagar here, an official spokesman said.
The measles-rubella campaign marks the introduction of the rubella vaccine in India's childhood immunization programme for the first time, he added.
In Jammu district, vaccination will be given to over 3.85 lakh children, including 1.13 lakh in urban and 2.72 lakh in rural areas. Around 2.89 lakh children in the targeted age group, including 0.81 lakh in urban areas and 2.07 lakh in rural areas, will be covered in schools, while an estimated 0.96 lakh out-of-school beneficiaries of the district, including 0.32 lakh in urban areas and 0.64 lakh in rural areas, will be covered through outreach service, he added.
Meanwhile, Measles-Rubella Vaccination campaign was also launched by Deputy Commissioner of Poonch Rahul Yadav at a function organized at the Christ school under the supervision of Chief Medical Officer Dr. Mumtaz Bhatti.
As per official estimates, Poonch has 1.7 lakh children in the targeted age group. More than 85 percent of the children are to be vaccinated in government schools, -private schools and madrassas, he said.