Rising Marriages in China: A Boon for Wedding Markets

China's wedding dress market in Suzhou is optimistic about the positive marriage trends continuing in 2025. Despite a falling birth rate, marriage rates increased by 8.5% in early 2025. Policy changes and cultural factors boost the wedding industry, with local governments creating incentives for marrying couples.

Wedding vendors at Huqiu Bridal City in Suzhou are optimistic as China's marriage rates see a positive upswing. China's population statistics have painted a grim picture, with a declining birth rate and shrinking population. However, marriage rates have increased by 8.5% in the first nine months of 2025.

Key factors driving this trend include new policies allowing couples to marry anywhere in the country and cultural beliefs associated with the Year of the Horse. Vendors expect continued growth in the market, but emphasize the need for more government incentives to further boost marriage rates.

Local governments are eager to attract marriage tourism by establishing registration offices in scenic locations, shopping malls, and parks. The economy plays a crucial role, as financial instability affects young people's readiness to marry, with budgets remaining tight since the COVID-19 pandemic.