By 2023, Global Sanitary Napkin Market will reach US$ 26.7 Billion: IMARC Report

Global Sanitary Napkin Market is Expected to reach a value of US$ 26.7 Billion in 2023, exhibiting a CAGR of around 5.4%.

Increasing the use of sanitary napkins by menstruating girls and women has ensured a high growth rate for sanitary napkin market, globally. According to the latest report by IMARC Group titled, 'Sanitary Napkin Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023', finds that the global sanitary napkin market reached a value of US$ 19.5 Billion in 2017. The is expected to grow further at CAGR of around 5.4% and reach US$ 26.7 Billion in 2023.

Sanitary napkin is widely used by women for menstrual management. It is a thin disposable pad made of materials such as quilted cotton fabrics and layers of super-absorbent polymers and plastics. Earlier, women used home-made cotton pads to deal with menstrual blood and a very small number of women were aware of the sanitary napkin. However, with rising awareness sanitary napkin has become one of the most popular feminine hygiene product. Sanitary napkins have seen a tremendous product evolution from a sanitary belt in the 20^th century to today's disposable pads.

Highlights of the global sanitary napkin market

• Improved economic conditions have led to the availability and affordability of sanitary napkins.
• The menstrual pad is the most popular product type.
• Asia-Pacific represents the largest market, followed by Europe.

Various government and NGO entities have initiated projects to spread awareness about feminine hygiene, especially in developing nations. This has increased the demand for a sanitary napkin in these regions. In line with this, manufacturers are producing low-cost products. They are also focussing on product diversification, thereby expanding the consumer-base for sanitary napkins in both the developed and developing regions. The market is also being driven by aggressive promotions and marketing strategies adopted by the major players. Increasing disposable income of consumers and organised retail market are some of the other factors leading to a rise in the demand for premium products.

The report by IMARC Group has examined the global sanitary napkin market on the basis of

Type:

• Menstrual Pad
• Pantyliner

Distribution Channel:

• Supermarkets and hypermarkets
• Pharmacies
• Convenience stores
• Others

Region:

• Asia-Pacific
• Europe
• North America
• Latin America
• The Middle East and Africa

Key Players:

• Procter & Gamble
• Hengan International Group Company Limited
• Kimberly-Clark Corporation
• Edgewell Personal Care Company
• Kao Corporation

The global sanitary napkin market is segmented on the basis of product type, including menstrual pad and pantyliner. Amongst these, menstrual pad dominates the market, representing the most popular type. The report has also segmented the market on the basis of the distribution channel, including supermarkets and hypermarkets, pharmacies, convenience stores, etc. Region-wise, Asia-Pacific represents the largest market on account of an expanding consumer base. Other regions include Europe, North America, Latin America, and the Middle East and Africa. On evaluating the competitive landscape, it is found that Procter & Gamble, Hengan International Group Company Limited, Kimberly-Clark Corporation, Edgewell Personal Care Company and Kao Corporation are the key players operative in the market.