Dior rolls out sashes and suits for men - on a conveyor belt
Parent group LVMH is making a big push in menswear, including at its other brands such as Louis Vuitton, where Dior's men's designer Kim Jones previously made his mark with a streetwear style that boosted sales.
In his second outing for Dior, however, sleek looks dominated a collection that played with textures, combining luxurious leather with furry black and white tiger prints and rich cashmere drapings.
Actors Noomi Rapace and Robert Pattinson and singer Lily Allen were among guests at the show where some suits came with a combat twist, overlaid with backpack-style accessories that resembled flak jackets.
Luxury labels make some of their biggest margins on items such as handbags or belts, and Dior has been pushing these in its men's ranges too. (Reporting by Sarah White Editing by Robin Pomeroy)
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