Nvidia discusses Perplexity investment at $30 billion-plus valuation, The Information reports

Nvidia is ‌in ​talks to invest in Perplexity as part of an equity funding round that would value the AI ‌startup at more than $30 billion, The Information reported on Sunday, citing people with knowledge of the discussion.

The funding round would increase Perplexity's valuation by more than ‌50% from its previous financing a year ago, according to the report. Perplexity's ‌annualized revenue has risen to more than $750 million from less than $250 million at the start of the year, the report said. Part of the revenue growth has been ⁠driven ​by Perplexity Computer, a ⁠cloud-based AI agent used by professionals to automate computer-based tasks, the report added, citing people ⁠familiar with the matter.

Perplexity declined to comment on the Information report, while Nvidia ​did not immediately respond to a request for comment. The Information reported in ⁠September last year that Perplexity had finalized a $20 billion valuation.

Earlier this year, Perplexity signed ⁠a $750 ​million agreement with Microsoft to use its Azure cloud service, according to a Bloomberg News report. Perplexity is planning to go public in 2028 ⁠regardless of how the market receives the listings of Anthropic and OpenAI, CEO Aravind ⁠Srinivas told CNBC ⁠in an interview in June.

The startup's high-profile backers, along with Nvidia, include Amazon founder Jeff Bezos and Japan's ‌SoftBank ‌Group .