Left Menu
Development News Edition

UPDATE 2-Google changes election ads policy to limit targeting


UPDATE 2-Google changes election ads policy to limit targeting
Representative image Image Credit: ANI

Alphabet Inc's Google will stop giving advertisers the ability to target election ads using data such as public voter records and general political affiliations, the company said in a blog post on Wednesday. The move comes at a time when social media platforms are under pressure over their handling of political advertising ahead of the U.S. presidential election in 2020.

Social media giant Facebook Inc has been criticized by lawmakers and regulators over its decision to not fact-check ads run by politicians on its platform, while Twitter has decided to ban political ads. Google said on Wednesday it would start limiting audience targeting for election ads to age, gender and general location at a postal code level. Previously, verified political advertisers could also target ads using data such as whether the users were left-leaning, right-leaning or independent.

Google said political advertisers can still do contextual targeting, such as serving ads to people reading a certain story or watching a particular video. The company will begin enforcing the new approach in the United Kingdom within a week, ahead of the country's general election on Dec. 12. It said it would begin enforcing it in the European Union by the end of the year and in the rest of the world starting on Jan. 6, 2020.

"Given recent concerns and debates about political advertising, and the importance of shared trust in the democratic process, we want to improve voters' confidence in the political ads they may see on our ad platforms," Scott Spencer, vice president of product management for Google Ads, said in the blog post. Google added examples to its misrepresentation policy to show that it would not allow false claims about election results or the eligibility of political candidates.

Last month, Google refused to take down an ad run by Republican President Donald Trump's re-election campaign on its YouTube video-streaming service which Democratic presidential hopeful Joe Biden's campaign said contained false claims, saying that it did not violate the site's policies. A Google spokeswoman told Reuters on Wednesday that the video would still be allowed under the updated policies.

Google also added examples to its ad policies to clarify that it prohibits doctored and manipulated media.

(This story has not been edited by Devdiscourse staff and is auto-generated from a syndicated feed.)

Download The Devdiscourse News App for Latest News.


TRENDING

OPINION/BLOG/INTERVIEW

Beware! Maximum cyber criminals eye your personal data

A report of the World Economic Forum revealed that cyber security is increasingly becoming an issue of public security as the majority of cyber criminals are increasingly targetting individual internet users. This requires preventive measur...

WEF 2020: Trump seems politically correct in pulling out from Paris Agreement

If the survey of the World Economic Forum WEF is believed, Trump seems to enjoy the confidence of his people in flaying climate intuitions and climate activists. His preference for economic development over environmental protection not only...

From home to healthcare, here are Robotic innovations transforming lives

Lovot is equipped with more than 50 sensors such as thermography, microphone array, obstacle detection, and touch sensor to generate motion and emotions in real-time....

Translating words to deeds: Achieving gender parity in access to financial resources

... ...

Videos

Latest News

UPDATE 1-Peru judge orders Keiko Fujimori to return to jail for 15 months

A Peruvian judge on Tuesday ordered that opposition leader Keiko Fujimori return to jail for 15 months as prosecutors continue a money laundering investigation against her, part of a corruption case surrounding the financing of her presiden...

UPDATE 3-Starbucks sees hit as coronavirus prompts over 2,000 China store closures

Starbucks Corp on Tuesday became the first major U.S. company to warn of a financial hit from the new coronavirus outbreak in China, as it closed thousands of restaurants and adjusted operating hours in its biggest growth market. The worlds...

Biden won't commit to backing Sanders if he's the nominee

Muscatine US, Jan 29 AP Former Vice President Joe Biden has stopped short of saying hed support Bernie Sanders if the progressive Vermont senator wins the Democratic presidential nomination. Im not going to make judgments now, Biden told re...

Banged-up Rockets ready for red-hot Lillard

Portland star Damian Lillard has scored 158 points over the last three games, including outings of 61 and 50 points. But he wont be the only hot sharpshooter inside Moda Arena when the Trail Blazers host the Houston Rockets on Wednesday nig...

Give Feedback