Super Bowl food will be a super bargain in Atlanta

The fan-friendly menu prices at Atlanta's Mercedes-Benz Stadium will remain intact for the Super Bowl. A ticket to the game might cost more than a monthly mortgage payment, but fans watching the New England Patriots and Los Angeles Rams in Super Bowl LIII next month can save some money by eating $2 hot dogs and $3 nachos and washing it down with some $5 beer.

The Atlanta Falcons instituted "Fan First Menu Pricing" when they moved into the new stadium in 2017, and team president and CEO Rich McKay told ESPN the prices of the 12 items on the menu will stay as is for the game, just as they have for other big events there. "We said this in our negotiations with the SEC, the college football championship, the Super Bowl, and the Final Four ... what we basically said is every customer that comes through that door is our customer," McKay said.

McKay said the menu has been a hit since Arthur Blank, the Falcons' billionaire owner, introduced the idea and the team implemented it. Between the final season the Falcons played at the Georgia Dome, and their first season at Mercedes-Benz Stadium, per-customer spending rose 16 percent even though prices dropped 55 percent, according to ESPN. "So that just shows you the amount of volume that took place,'' McKay said, adding other teams are starting to follow the Falcons' model.

Other prices? A refillable soda, popcorn, pretzel or bottle of water costs $2. Waffle fries and a pizza slice are $3, and cheeseburgers sell for $5. For those who want to splurge, a basket of chicken fingers and fries goes for $6. --Field Level Media

(This story has not been edited by Devdiscourse staff and is auto-generated from a syndicated feed.)