Gautam Gambhir Battles AI Deepfake Misuse in High Court

Former MP and cricketer Gautam Gambhir has moved the Delhi High Court against the misuse of his identity through AI and deepfakes, seeking an injunction and ₹2.5 crore in damages. His plea highlights unauthorized commercial exploitation and aims for tougher legal measures in AI misuse cases.

Gautam Gambhir, India's head coach and former Member of Parliament, has filed a petition in the Delhi High Court to combat the alleged misuse of his identity through artificial intelligence and deepfakes. He accuses social media accounts, intermediaries, and e-commerce platforms of unauthorized use of his image, voice, and likeness.

The petition seeks an ex-parte ad-interim injunction to immediately remove infringing content and halt its spread until a final decision is reached. Additionally, Gambhir is demanding ₹2.5 crore in damages and an official account of the activities exploiting his identity.

Gambhir's legal action reflects the rising concern over AI-manipulated content, including videos falsely depicting him with statements he never made, which have misled the public. Highlighting the theft of his persona as a commercial asset, he stresses the broader implications for dignity and legal rights in an era dominated by AI-driven misinformation.

(With inputs from agencies.)