Unleashing Potential: Xtep's PB Master Takes Bergen City Marathon by Storm

Xtep's PB Master, a new runner support initiative under the X‑RUN Program, launched at the 2026 Bergen City Marathon, offering free gear and cash rewards for personal bests. Runners praised Xtep's shoes for their performance. The program will expand globally, encouraging marathoners worldwide to join.

Xtep, a prominent name in performance running, has unveiled the PB Master initiative, part of its X‑RUN Program, during the 2026 Bergen City Marathon. The launch saw enthusiastic participation from local runners, with many applauding the new offering.

The PB Master program, centered around runner support, provides enthusiasts with free running shoes and technical apparel, and offers cash rewards for achieving new personal records. This initiative is part of Xtep's strategy to engage committed runners with professional performance gear.

Following its successful debut, PB Master is set to reach over 16 marathons globally. As participants praised the shoes’ propulsion and stability, the program aims to expand its footprint across Southeast Asia, Central Asia, and beyond.