Meta announces several new features for businesses on WhatsApp

Meta today announced several new features for businesses on WhatsApp to improve the customer service and other offerings they provide to people.

To begin with, businesses on WhatsApp can now offer more experiences like quickly choosing your train seat, ordering a meal or booking an appointment, without leaving a chat. It allows businesses to provide rich menus and customizable forms to cater to different needs.

Flows will be available to businesses worldwide using the WhatsApp Business Platform in the coming weeks.

Secondly, WhatsApp users in India will now be able to make a payment using any of the supported UPI apps, debit and credit cards, and more. WhatsApp has joined forces with Razorpay and PayU to make payments as simple as sending a message.

Next up, businesses can now receive verification from Meta, which will allow people to know that they are chatting with the right business. Meta Verified businesses will receive a verified badge, enhanced account support and impersonation protection.

The feature will come with additional premium features including the ability to create a custom WhatsApp page that is easily discoverable via a web search, and multi-device support.

Meta Verified will initially be tested with small businesses using the WhatsApp Business app before becoming available to businesses on the WhatsApp Business Platform in the future.