Choice Hotels migrates entire system infrastructure to AWS

Choice Hotels International has migrated its entire system infrastructure to Amazon Web Services (AWS), becoming the first hotel company to do so.

Now fully on the cloud, Choice will continue to innovate and leverage the power of AI to deliver cutting-edge services to franchisees.

"Choice operates at the intersection of hospitality, franchising, and technology, and we are thrilled to leverage our cloud-first infrastructure. AWS Cloud was key for us in completing the digital integration of Radisson in record time as well as increasing traffic and booking revenue across our platforms," said Jason Simpson, Vice President of Cloud Engineering for Choice Hotels.

The all-in move to AWS allows the company to respond to real-time market conditions whilst providing it with a flexible, resilient, and scalable platform that benefits owners and operators within the Choice system.

The migration enables the company to update its hotel-facing operations and management tools more efficiently and more completely layer in the power of Artificial Intelligence (AI) and other cloud technologies to help hotel owners drive profitability and enhance the guest experience, AWS said in a statement on Monday.

"Choice Hotels leaned in big and early on the cloud, which helped them innovate, scale, pivot, and become a more sustainable business over the last 5 years. The hotel company has a cloud-first mindset that permeates every part of their business from improved operations to extraordinary customer service, and we're excited to see what they do next," said Matt Garman, Senior Vice President, Sales, Marketing, and Global Services at AWS.