TRAI's Crackdown on Pesky Voice Calls

The Telecom Regulatory Authority of India (TRAI) convened a meeting to address consumer complaints about unsolicited voice calls. TRAI urged service providers and telemarketers to implement effective measures to curb bulk communications, including using technical solutions to trace and prevent bulk calling. The meeting also discussed misuse of headers and templates, and the migration to DLT for compliance.

The Telecom Regulatory Authority of India (TRAI) convened a meeting on Tuesday in response to mounting consumer complaints regarding unsolicited voice calls. Taking a stern stance, TRAI urged service providers and telemarketers to adopt effective strategies to curb bulk communications.

In a bid to crack down on bulk voice calls, TRAI has demanded immediate action from stakeholders, especially access service providers and their telemarketing partners. Key measures include implementing technical solutions for traceability and preventing bulk calls by business clients using 10-digit numbers.

The meeting also delved into the misuse of headers and content templates, as well as the control of various types of promotional calls. A significant focus was placed on transitioning enterprise customers to the Distributed Ledger Technology (DLT) platform to ensure compliance with TRAI regulations.