AI-Powered Shopping Fuels Cyber Monday Surge

U.S. consumers are anticipated to spend $14.2 billion on Cyber Monday, boosted by AI-driven tools and strong Black Friday momentum. The day marks the peak of Thanksgiving shopping, with a 6.3% increase in online spending from the previous year, heavily influenced by electronics, apparel, and furniture sales.

As U.S. consumers gear up for Cyber Monday, the anticipation is high with expected spending reaching $14.2 billion, based on insights from Adobe Analytics. This surge is supported by the robust momentum observed during Black Friday sales, with online shopping trends heavily influenced by advanced AI tools.

Reports from Adobe Analytics indicate that Americans are expected to spend 6.3% more online compared to the previous year, making Cyber Monday the apex of Thanksgiving weekend shopping. This significant growth follows a record $11.8 billion spent online during Black Friday, underscoring consumer dependency on AI-powered shopping aids.

Retailers have capitalized on the AI boom to engage consumers more effectively, with chatbots helping shoppers navigate price comparisons and discounts. Cyber Monday's sales are expected to primarily focus on electronics, apparel, and furniture, as consumers complete their holiday shopping. Companies like Walmart are leveraging early promotions and AI advancements to draw customer traffic, marking a 670% increase in AI-driven site visits from the previous year.

(With inputs from agencies.)