Ola Electric Slashes Prices on Roadster X+ Amid Surging Demand

Ola Electric has reduced the price of its flagship Roadster X+ electric motorcycle by Rs 60,000, thanks to economies of scale at its Gigafactory. The price cut aims to pass cost efficiencies to customers as cell production increases. Demand has soared, leading to a shift to limited purchase windows.

Ola Electric has announced a substantial Rs 60,000 price cut on its top-of-the-line Roadster X+ electric motorcycle. This pricing strategy, made possible through cost efficiencies at its enlarged Gigafactory and comprehensive integration of the 4680 Bharat Cell, offers significant savings for consumers.

The revised price for the Roadster 9.1 kWh model is now Rs 1,29,999. The company plans to sell these vehicles in restricted, time-bound purchase windows to manage high demand, which has drastically outstripped supply.

Driven by rising production capabilities and favorable market dynamics, Ola Electric is witnessing a remarkable resurgence. It saw a 150% month-on-month growth in registrations and a significant increase in daily orders, supporting a strong market presence.

(With inputs from agencies.)