Oben Electric Powers Up: Tripling Sales with New Models and Expansive Network

Oben Electric plans to boost its sales by tripling figures this year, supported by new product launches and expanding its sales network to 350 outlets. The company recently unveiled the Rorr EVO model and aims for significant growth in the electric motorcycle segment under CEO Madhumita Agrawal's leadership.

Oben Electric, a leading electric motorcycle manufacturer, anticipates tripling its sales figures this year by leveraging a combination of product innovation and strategic network expansion. Founder and CEO Madhumita Agrawal revealed that the company, which launched its third model, Rorr EVO, plans robust growth by year-end.

The new Rorr EVO model, priced at an introductory rate of Rs 99,999, promises unmatched performance features, including a 9 kW motor and a fast-charging LFP battery. Agrawal shared the company's ambition to reach 350 sales outlets, a significant increase from the current 150, as part of its growth plan.

Oben Electric aims to capture a wider market presence, currently serving 18 states and metropolitan areas. The company plans further product introductions and facility enhancements to scale production capacity from 1 lakh units to potentially 3 lakh units annually.