Mi Band 4 India launch: Hype continues even after K20 success; what's next?

Chinese electronics giant Xiaomi has been reaping praises from the Indian market for bringing in new Redmi K20 and K20 Pro smartphones with flagship-level hardware at mid-segment prices. But some people are complaining that the much-awaited Mi Band 4 was not launched alongside the smartphones.

Fitness bands by Xiaomi have proved to be a great success in the Indian market with each generation making record-breaking sales. Mi Band 4 is the latest edition to the fitness band portfolio of Xiaomi and comes with attractive features like a color display, real-time heart rate tracking, sleep tracking and much more. The band was globally launched in June and is already available in various countries around the world.

Manu Kumar Jain, MD of Xiaomi India, had announced in June that the Chinese tech giant will be launching 4 new products in July as it completes 5 successful years in India. Apart from the Mi band 4, the company also plans to launch a new Smart TV, a Powerbank.

Mi Fans! Super excited: "@xiaomiindia is turning 5⃣" 🖐️This journey of becoming India's most loved tech. brand has been incredible ❤️❤️ #1 Smartphone, #1 Smart TV, #1 Powerbank & #1 Wearable brand.Calls for celebrations. 🎉 Check the video to know more.#MiTurns5 💖 #Xiaomi pic.twitter.com/wKVgrEb6po

— Manu Kumar Jain (@manukumarjain) June 21, 2019

Among this list, Xiaomi India has only launched a smartphone until now so it seems that July will be a jam-packed month for the company as all the products are expected to be revealed within this month itself. Mi Band 4 is undoubtedly one of the most awaited products in the list considering the record-breaking sales of its younger generation fitness bands and its own sales in the global markets.

Another miracle within 8 days! Wonder why the Mi Smart Band series breaks another shipment record? Step up, live more! #MiSmartBand4 #MoreThanPhones pic.twitter.com/Gz03Zatlj3

— Xiaomi #PhotosWithoutLimits (@Xiaomi) June 25, 2019

Mi Band 4 will be priced very aggressively in the India market considering strong competition by newly-launched Samsung Fit E Band which is available for just Rs 2,490 on Flipkart. Honor Band 5 will also be unveiled on July 23 and is expected to give a very tough competition to both Fit E Band and Mi Band 4.

Mi Band 4 is expected to be priced between Rs 1,800 to Rs 2,200 in India.

Apart from this list of products, Xiaomi is also surprising users with new lifestyle products like a rechargeable LED Lamp, neckband Bluetooth earphones.