A Global Communication Campaign by Devdiscourse
in collaboration with
Department of Social Work, Bhagat Phool Singh Mahila Vishwavidyalaya, India
I hereby discontinue to use the term ‘patient’ for pregnant women and resolve to work for ensuring their mental health and well-being through positive communication.
Devdiscourse is of the very strong opinion that like many other problems in the 21st century, negative communication is the root cause of this tragedy. We also firmly believe that the sufferings of the ‘To Be Mothers’ could be minimized and happiness increased in their lives through positive discourse and sensitization of various stakeholders associated with maternal healthcare.
Partnerships with various stakeholders are rightly considered crucial for a communication campaign of the global level. We solicit the partnerships from various national and international institutions, public offices and civil service organizations (CSOs) working in the areas of health, education and SDG 5 (Gender Equality).
The partnership is open for healthcare institutions (hospitals, maternity healthcare centres, and related public offices) throughout the globe.
Those willing to join will be required to support the campaign by signing the pledge and gradually stop using the term ‘patient’ for expectant mothers but instead use ‘To Be Mother’. They will also be required to ensure respectful, dignified and pleasant ambience for ‘To Be Mothers’. As the choice of the term ‘To Be Mother’ is optional, the healthcare institutions may use any other parallel term in the national or local language. After joining the campaign, the health partners may organize awareness events at their level.
Educational institutions (universities, colleges and related public offices) throughout the world are also invited for partnership. The educational intuitions are simply required to support the campaign by signing the pledge. They can also organize awareness events at their level.
Public offices and CSOs working for SDG 5 (Gender Equality) are also welcomed for partnership in the campaign. They are simply required to support the campaign by signing the pledge and organize awareness events at their level.
Besides being part of a noble cause which is associated with each and every human being on the globe, the partnership with the campaign will go a long way in the brand building and image management of corporate partners. In addition to displaying the logo of corporate partners on the dedicated campaign page, we will also cover news, articles, and selected interviews (textual and video). The logo of the corporate partners will be prominently displayed in all the publicity material of the campaign and special mentions are made wherever required/agreed upon.
The international organizations and affiliating agencies of the United Nations working in the field of health, education and SDG 5 are also welcomed to sign the pledge as support for the campaign.
The content created by Devdiscoruse team and contributed by campaign partners, supporters and volunteers will be disseminated in the form of news, blogs, articles, analyses, researches, videos, cartoons, etc.
Write for us
Positive thinking, positive ambience and positive communication can act as a boon for the maternal health and holistic development of the fetus. Sign up and become a part of the army of volunteers that aim to make sure that motherhood remains a positive experience, right from the hospital.
Be a volunteer
In addition to the above three modes of catalysing objective discourse, the Devdiscourse will also run Live Discourse. Here, the participants could contribute by posting textual and audio-visual content. The Live Discourse will be open for all the partners, supporters, and volunteers.