HUL rebrands Fair & Lovely as Glow & Lovely after dropping word 'fair'
"Over the next few months, Glow & Lovely will be on the shelves, and future innovations will deliver on this new proposition," said HUL in a statement. Earlier on June, 25 HUL had announced dropping the word 'fair' from its popular skincare brand 'Fair & Lovely', citing its vision to adopt a holistic approach to beauty.
- Country:
- India
FMCG major HUL on Thursday said it has rebranded its popular skincare brand Fair & Lovely as 'Glow & Lovely' after dropping the word fair in its name. According to the company, it is taking a more inclusive vision of positive beauty while introducing Glow & Lovely -- the new name for the brand.
Meanwhile, the men's range of its products will be called 'Glow & Handsome', Hindustan Unilever Ltd (HUL) said in a statement. "Over the next few months, Glow & Lovely will be on the shelves, and future innovations will deliver on this new proposition," said HUL in a statement.
Earlier on June, 25 HUL had announced dropping the word 'fair' from its popular skincare brand 'Fair & Lovely', citing its vision to adopt a holistic approach to beauty. The company had attributed the move to its rebranding exercise and said it would seek regulatory approvals.
As part of the rebranding, HUL will also be announcing a new name for the Fair & Lovely Foundation, set up in 2003 to offer scholarships to women to help them pursue their education, the statement had said. HUL, a subsidiary of British-Dutch multinational company Unilever PLC, had approached the Controller General of Patent Design and Trademark to get the name 'Glow & Lovely' registered.
Several Cosmetic brands have been under the scanner over their products that promote skin fairness for stereotyping racial types, which intensified further in the wake of 'Black Lives Matter' movement in the West. Recently the US healthcare and FMCG giant Johnson & Johnson (J&J) has stopped the sale of its skin-whitening creams globally, including India. French personal care maker the L'Oréal Group also last week said it will drop words such as "white/whitening, fair/fairness, light/lightening" from all its skincare products. PTI KRH RKL MKJ
(This story has not been edited by Devdiscourse staff and is auto-generated from a syndicated feed.)
- READ MORE ON:
- HUL
- Johnson & Johnson
- Unilever PLC
- L'Oréal Group
- French
- India
ALSO READ
Rahul Gandhi criticizes BJP for spreading misinformation instead of changing history
Haryana CM criticizes Rahul Gandhi's Bharat Jodo Yatra, praises Modi's efforts to unite India
CCTV cameras, drones to keep vigil during Sarhul, Eid in Ranchi
Antony hints at Rahul or Priyanka contesting from Uttar Pradesh
Rahul Gandhi, Kharge and Telangana CM extend wishes on Eid-al-Fitr