Left Menu
Development News Edition

Gulzar’s ode to #NewspaperMornings crosses 22mn video views within 1st week

#NewspaperMornings, highlights the power of the printed word and its intimate relationship with its readers in shaping their mornings. The video depicts the eternal romance between readers and their favorite newspaper; and this impactful video has enchanted viewers as it crossed 22mn views across TOI’s social media and digital platforms within the first week of its launch.

PTI | India | Updated: 03-09-2020 16:00 IST | Created: 03-09-2020 16:00 IST
Gulzar’s ode to #NewspaperMornings crosses 22mn video views within 1st week

Poetry creates magic. It creates a powerful imagery of our innermost thoughts weaved through a rhythm of words. The Times of India, India’s largest English newspaper, launched a beautiful ode penned and voiced by the maestro Gulzar. #NewspaperMornings, highlights the power of the printed word and its intimate relationship with its readers in shaping their mornings. The video depicts the eternal romance between readers and their favorite newspaper; and this impactful video has enchanted viewers as it crossed 22mn views across TOI’s social media and digital platforms within the first week of its launch. The poetry #NewspaperMornings weaves in the close relationship a reader shares with his/her newspapers. Sometimes a companion with the morning chai, sometimes feeding our thirst for intense debate and sometimes newspaper is a discovery of new and unknown. The pleasure of reading a newspaper is in the intensity of the words that are printed, not its decibel. Newspapers don’t just bring us news and views every morning, they empower us to create our own opinions. TOI’s campaign #NewspaperMornings showcases this personal relationship that a newspaper has with its reader as the reader holds it, folds the pages and immerses oneself in the platter of news. The core messaging of the campaign ‘some relationships never change’ builds on the legacy of brand TOI, its commitment to bring fact-checked news to the readers and authenticity of the role of newspaper in life of its readers.

Capturing the essence of the poetry, the video perfectly encapsulates the emotions and carries viewers through a timeless journey. The video also encourages viewers to reignite the flame that has been prevalent since generations, as they nod along with the words of the maestro himself. As Gulzar recites the poem, he explains in his exquisite style, that our lives are somewhat incomplete without the newspaper and that each of us has our own special bond with the newspaper, thereby expressing his own love for #NewspaperMornings and TOI. #NewspaperMornings is a multi-platform campaign engages into a dialogue with TOI’s readers. The film featuring Gulzar Saab’s poem is available on TOI’s digital and social media handles. The campaign has been further amplified across television, OTT and digital platforms.

PWR PWR.


TRENDING

OPINION / BLOG / INTERVIEW

Uganda COVID-19 response: Was off to a good start but reopening dwindled prospects

Uganda has shown success in using health information to enhance efficiency of disease surveillance, reporting and monitoring. The success, however, has critical challenges confronting it as the country resumes normal activities....

New farm bills in India: Focusing on farms or farmers?

... ...

Kenya’s COVID-19 response: Chaos amid lack of information

Confusing numbers and scanty information on how effective curfews and lockdowns have been in breaking transmission have amplified coordination and planning challenges in Kenyas response to COVID-19. Without accurate data, it is impossible t...

Farkhad Akhmedov: Calculating the price of impunity from the law

In insistences such as the battle over the Luna, Akhmedov has resorted to extreme legal machinations to subvert the High Courts decision and keep his assets from being seized. ...

Videos

Latest News

Lightbox Opens $94-Million US Manufacturing Lab and Announces Partnership With Blue Nile

The new facility will produce 200,000 carats annually including an exclusive collection of lab-grown diamond jewelry for the online retailer GRESHAM, Oregon, Oct. 29, 2020 PRNewswire -- Lightbox, the innovative laboratory-grown diamond jewe...

MoEngage Named a Leader in the 2020 Gartner Magic Quadrant for Mobile Marketing Platforms

Company has achieved rapid growth and adoption of its AI-powered, insights-led customer engagement solution SAN FRANCISCO, Oct. 29, 2020 PRNewswire -- MoEngage, the leading insights-led customer engagement platform, today announced that it ...

India records 48,648 new coronavirus cases

India saw a daily spurt of 48,648 coronavirus infections, taking its tally to 8.09 million, health ministry data showed on Friday. India is the worlds second worst affected country, after the United States, which has nearly 9 million infect...

National Education Policy 2020 - Renewed Role for Higher Educational Institutions in Bharat

PONDICHERRY, India, Oct. 29, 2020 PRNewswire -- Written by Dr. R P Raya, Vice President Bhartiya Shikshan Mandal BSM httpbsmbharat.org Professor Retd Pondicherry University www.profraya.in National Education Policy 2020s approval in the ...

Give Feedback