Himatsingka Seide inks licensing agreement with Walt Disney for European regionPTI | New Delhi | Updated: 08-01-2021 16:30 IST | Created: 08-01-2021 16:20 IST
Textile firm Himatsingka Seide on Friday said the company has entered into a licensing agreement with The Walt Disney Company for the European region to expand its global brand portfolio in the home textile space.
The license will give Himatsingka the rights to design, develop, manufacture, and distribute a broad range of home textile products inspired by Disney's vast archives and characters from all its franchises, including Disney, Marvel, Pixar, and Lucas, the company added.
Himatsingka said it would distribute an expansive range of licensed home textile products across Germany, the United Kingdom, France, Italy, Spain, Central and Eastern Europe, the Nordics, and South Africa, among other countries.
The partnership with Disney is in line with Himatsingka's strategy to expand its global brand portfolio, the company said.
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