Ariel India's New Film on Dr. VS Priya, Kerala's First Transgender Doctor, is a Beacon of Hope and Possibility

Taking a step ahead, the detergent brand from the house of PG has now come out in support of the LGBTQ community with their latest film, driven by their belief in inclusivity and equality for all.With a strong drive to bring changes in societal norms, Ariel through its latest campaign MakeItPossible brings forth the aspiring journey of Dr. VS Priya - Keralas first transgender doctor.

PTI | Mumbai | Updated: 04-05-2021 15:33 IST | Created: 04-05-2021 15:33 IST
Ariel India's New Film on Dr. VS Priya, Kerala's First Transgender Doctor, is a Beacon of Hope and Possibility

Her story of fighting all odds to #MakeItPossible is all the inspiration and optimism we need currently Mumbai, Maharashtra, India (NewsVoir) Ariel is known for progressing the lives of people through its innovation in laundry as well as by taking up the cause of furthering gender equality within households in the country. Taking a step ahead, the detergent brand from the house of P&G has now come out in support of the LGBTQ community with their latest film, driven by their belief in inclusivity and equality for all.

With a strong drive to bring changes in societal norms, Ariel through its latest campaign #MakeItPossible brings forth the aspiring journey of Dr. VS Priya - Kerala’s first transgender doctor. This heartening story is expected to bring about some hope, positivity, faith, and a few smiles as the country is currently facing unprecedented challenges.

Dr. Priya is an inspiration to millions of people. Despite the hardships and insecurities of growing up as a man in a woman’s body, she finally decided to embrace her true self after 30 odd years. She fought endless obstacles and barriers put up by family and society, including gender biases and stereotypes, lack of information and acceptance, and much more. And when the family accepts, the world accepts. She worked tirelessly towards achieving her dreams of being a doctor in a world that continues to stereotype the transgender community into specific exaggerated, attention-seeking roles. Today, being a doctor, it is duty that comes first for Dr. Priya as she continues to treat her patients with complete devotion. Dr. VS Priya and her journey of becoming a transgender doctor is nothing short of a beacon of hope, not just for all transgender people who want to be known for what they do, but also for everyone who continues to battle the odds and face impossible challenges, in pursuit to #MakeItPossible. “When we think of a transgender, we imagine them dancing or seeking attention. We can hardly picture them as a pilot or a doctor. I wanted to change this and live my life on my terms. Conditions of transgender needs to change; changes will have to start from families. If a family accepts the kid who is a trans, that kid could grow up to be a better citizen. The best example is me,” shares Dr. Priya in the film. Ariel India has been championing the cause of gender equality for many years. With this enlightening and powerful film, Ariel now celebrates these heroes who overcome the odds to #MakeItPossible.

Sharat Verma, Chief Marketing Officer, P&G Indian Subcontinent and Vice President, Fabric Care, P&G Indian Subcontinent said, “Ariel believes in a world free of bias that fosters equality and inclusion, is a world where everyone can thrive. The story of Dr. Priya is a story of resilience, courage, and perseverance. It reminds us that no matter how difficult the circumstances, with perseverance we can #MakeItPossible. We are inspired by her courage and glad to celebrate her journey.” Ariel salutes the spirit and determination of Dr. VS Priya, and many others like her who continue to battle odds and give it all that is needed to #MakeItPossible. Stories like these give us hope. This film was launched recently on Ariel’s social media channels. Link to film: YouTube: youtu.be/Y9QIpLYLgvo Facebook: www.facebook.com/ArielCompleteIndia/videos/464037881522428 About Procter & Gamble P&G serves consumers in India with one of the strongest portfolios of trusted, quality, leadership brands, including Vicks ®, Ariel®, Tide®, Whisper®, Olay®, Gillette®, AmbiPur®, Pampers®, Pantene®, Oral-B®, Head & Shoulders® and Old Spice®. P&G operates through 3 entities in India of which 2 are listed on NSE & BSE. The listed P&G entities are: ‘Procter & Gamble Hygiene & Health Care Limited’ and ‘Gillette India Limited’, whereas the unlisted entity (which is a 100% subsidiary of the parent company in the U.S) operates by the name ‘Procter & Gamble Home Products Ltd.’ In the last 12 years, P&G’s signature CSR program P&G Shiksha has built and supported 1000 schools that will impact the lives of 10,00,000 underprivileged children across the country by providing them with access to education.

Please visit www.pg-India.com for the latest news and in-depth information about P&G India and its brands. Image 1: Dr. VS Priya- Kerala's first transgender Doctor Image 2: Dr. VS Priya with her mother Video: Ariel #MakeItPossible​ | Dr. VS Priya - Kerala’s 1st Transgender Doctor PWR PWR

(This story has not been edited by Devdiscourse staff and is auto-generated from a syndicated feed.)


TRENDING

OPINION / BLOG / INTERVIEW

Blockchain in Healthcare: Opportunities and challenges

The use of blockchain in healthcare is a relatively new innovation with many of its uses still being explored and related technologies being developed, improved, and scaled. ...

Debate surrounding vaccine passports and development misses bigger picture

... ...

Blockchain vs IOTA: Looking for a better alternative

... ...

For stability, Iraq needs to crack down on corruption

... ...

Videos

Latest News

Canada 'very concerned' about Kyrgyzstan takeover of Centerra gold mine

Canada on Monday said it was very concerned by Kyrgyzstans move to impose external management on Centerra Golds Kumtor Gold Company and warned it could have far-reaching consequences on foreign investment in the country.On Sunday, Centerra ...

Italy shortens COVID curfew, eases other restrictions

Italys government on Monday approved a decree pushing back with immediate effect a nightly coronavirus curfew to 11 p.m. from 10 p.m. and easing other curbs in the regions where infections are low. Prime Minister Mario Draghis government ag...

EU eyes another go at more unified European business taxation

The European Commission wants to propose in 2023 a more unified way of taxing companies in the European Union, hoping that such rules, which have failed to win support in the past, will stand a better chance if they follow global OECD solut...

US STOCKS-Wall St ends lower, pulled down by tech stocks

Wall Street stocks ended lower on Monday, weighed down by tech shares as signs of growing inflation worried investors about the potential for tighter monetary policy. Of the 11 major SP sectors that declined, technology and consumer were am...

Give Feedback