Kurl-on expects 2-fold rise in sales at INR 2,000 crore in next 3 years

Leading mattress brand Kurl-on Thursday said it is expecting nearly two-fold rise in its revenues at over 2,000 crore from the existing Rs 1,050 crore in the next three years.

Leading mattress brand Kurl-on Thursday said it is expecting a nearly two-fold rise in its revenues at over 2,000 crores from the existing Rs 1,050 crore in the next three years.

The company is targetting increased market share by focussing more on the next-gen, young consumer with innovative products and launching products for the premium market, Kurl-on said in a statement.

Besides, Kurl-on would also expand its chain of home furniture and furnishing outlets 'Home Komfort by Kurl-on' to 2,500 by 2020 from 920, targeting the mid-premium segment.

Commenting on the development, Kurl-on chairman and MD Sudhakar Pai said: "We are emerging to provide holistic home comfort solutions, including home furniture and furnishings and this segment has seen a significant 25 percent growth in sales over the last year."

Delhi NCR and the Northern market comprising Chandigarh, Amritsar, Jaipur, Kanpur, Lucknow will be among the key markets for Kurl-on as part of this growth strategy.

Kurl-on expects that these markets will grow to contribute 25 percent of its total revenues from the present 18 percent.

At present, Kurl-on has 138 "Kurlon Korner" and 42 "Kurlon Home" outlets in the Northern region.