BMW India's online sales channel will allow customers to browse all products

German luxury car maker BMW on Tuesday announced the launch of its online sales channel in India.

BMW India's online sales channel will allow customers to browse all products, choose a preferred dealership and even book a test drive online, the company said in a statement.

"Digitalisation will be a key differentiator in our industry and will become an increasingly important retail channel in the future," BMW Group India Chairman Vikram Pawah said.

He said BMW's online channel will offer an end-to-end digital sales solution for the entire product range.

"With this, our customers will have greater independence and flexibility in choosing the purchase process," Pawah added.

Moreover, they can review multiple financial solutions online that can be customised as per the individual requirements, it added.