Sheela Foam Eyes Double-Digit Growth, Rebrands Kurlon for National Expansion

Sheela Foam, owner of Sleepwell and Kurlon, anticipates a 14-15% CAGR growth over the short to mid-term. CEO Nilesh Mazumdar revealed plans to scale Kurlon's business beyond Rs 1,000 crore and enhance market presence through rebranding. Both brands aim for independent yet synergistic operations.

Sheela Foam, the company behind the prominent mattress brands Sleepwell and Kurlon, is forecasting a double-digit compound annual growth rate (CAGR) of 14 to 15 percent over the short to mid-term, according to CEO Nilesh Mazumdar. The company is actively working to elevate Kurlon's business over the Rs 1,000 crore mark.

Acquired last year and now rebranded with a fresh logo and tagline, Kurlon is expected to see substantial growth. The Indian mattress market, currently valued at Rs 15,000 crore, is observing a shift toward branded players in key cities.

Sheela Foam claims a combined market share of approximately 29 to 30 percent, with Sleepwell holding 18 percent and Kurlon 11 percent. This positions them significantly ahead of competitors, with a focus on further market penetration through innovative strategies. The two brands will operate independently but leverage synergies in manufacturing, retail channels, and media investments.