Polygon Expands Digital Out of Home (DOOH) Network Across Africa

Polygon has partnered with media owner Oasis Digital Networks to access forecourt sites at petrol stations across various African countries.

Polygon, South Africa's largest programmatic digital out of home (DOOH) publisher network, has announced its expansion across Africa, bringing marketers closer to accessing the continent's largest network of DOOH inventory.

Expansion Details:

Initial Rollout (June): Polygon will offer advertisers inventory in Namibia, Botswana, and Zambia, with screens located at petrol station forecourts under the Vivo brand.

Subsequent Expansion (August): Inventory will be available in Mauritius, Ghana, and Kenya.

Future Expansion (End of the Year): Screens will be added in Nigeria, Uganda, Zimbabwe, Mozambique, and Angola.

Partnership with Oasis Digital Networks:

Polygon has partnered with media owner Oasis Digital Networks to access forecourt sites at petrol stations across various African countries.

These forecourts offer high dwell times and attention-capturing displays, making them attractive to advertisers.

Advantages of Programmatic Buying:

Historically, purchasing inventory in Africa lacked consistency and transparency in reporting.

Polygon's programmatic network offers complete transparency to advertisers, providing immediate access to the demand-side platform (DSP) for real-time insights.

Impact and Opportunities:

Programmatic buying in Africa has been limited until now.

The expanded network allows digital strategists to buy programmatically anywhere on the continent and across various venue types, enhancing omnichannel campaigns.

Polygon's expertise in the programmatic DOOH space supports media owners like Oasis in offering clients programmatic solutions, unlocking new opportunities and revenue streams.

The expanded DOOH network not only enables media strategists and buyers to consolidate buying but also adds value to Africa's media owners by boosting revenue streams and contributing to the continent's economies.

Polygon's expansion signifies a significant step towards enhancing the DOOH landscape in Africa and providing advertisers with greater access to impactful advertising opportunities across the continent.