93 Degrees Coffee Roasters and Bikanervala Join Forces on Delhi-Mumbai Expressway

Specialty coffee brand 93 Degrees Coffee Roasters has opened two new shop-in-shop outlets along the Delhi-Mumbai Expressway, in collaboration with Bikanervala. These strategically located outlets aim to offer contemporary coffee options alongside traditional Indian snacks, enhancing the travel experience for commuters and tourists alike.

93 Degrees Coffee Roasters, a specialty coffee brand, has inaugurated two new shop-in-shop outlets along the Delhi-Mumbai Expressway, partnering with the renowned snack giant Bikanervala. This fusion aims to infuse high-quality coffee with traditional Indian flavors, enhancing the travel experience for those on the busy highway.

Mishthi Aggarwal, CEO of 93 Degrees Coffee Roasters, describes this collaboration as an innovative blend of gourmet coffee and Indian snacks, creating a unique atmosphere where patrons can enjoy both. The strategic highway location serves as a convenient pitstop for travelers, offering a diverse menu and a refreshing break.

Shyam Sunder Aggarwal, Managing Director of Bikanervala Foods Pvt Ltd, believes that integrating with 93 Degrees Coffee Roasters will elevate their product range, attract coffee enthusiasts, and optimize operational costs. Positioned on a high-traffic route, this partnership aims to capture a steady flow of potential customers, ensuring consistent footfall and brand exposure.