Raymond Plans Major Expansion for 'Ethnix by Raymond' with Over 100 New Stores

Textile giant Raymond aims to significantly expand its ethnic wear brand, 'Ethnix by Raymond', by adding over 100 new stores by fiscal 2025. This move targets the rapidly growing ethnic wear market in India, capitalizing on the trend of increasingly grandiose Indian weddings and celebrations.

Leading textile manufacturer Raymond has announced an ambitious expansion plan for its ethnic wear brand, 'Ethnix by Raymond'. According to the company's latest annual report, Raymond intends to open over 100 new stores nationwide by fiscal 2025.

Ethnix by Raymond, launched a few years ago to cater to occasions and celebrations, already boasts more than 114 stores. The brand aims to tap into India's booming ethnic wear market, fueled by glitzy weddings and elaborate festivities.

'As Indian weddings become more extravagant, we are expanding our store footprint to reach customers across the country,' Chairman and Managing Director Gautam Hari Singhania stated at a shareholders' meeting. He added that the brand's robust performance contributes significantly to Raymond's branded apparel segment.