Liquid C2 Expands Cloudmania Business into Egyptian Channel Partner Ecosystem

Cloudmania recognizes the crucial role that cloud and cybersecurity technologies play in today’s digital economy.

Liquid C2, a subsidiary of the leading pan-African technology group Liquid Intelligent Technologies, proudly announces the expansion of its Cloudmania business into the Egyptian channel partner ecosystem. Cloudmania is Liquid C2's award-winning distribution business unit for cloud and cybersecurity solutions, operating in 35 countries across the Middle East and Africa. Through a strategic partnership with Microsoft, Cloudmania equips numerous partners with cloud and cybersecurity services and solutions, including Microsoft 365 and Azure, within a fully supported ecosystem.

"Extending Cloudmania's reach to Egypt reflects our confidence in the Egyptian economy following the launch of Liquid C2 in Egypt a year ago. We see Egypt as the anchor country of our expansion into the Middle East and North Africa and we look forward to playing our role in realizing the government's Egypt Vision 2030 strategy, supported by its 'Digital Egypt' initiative," said Sherif Shaltout, Vice President of Operations at Liquid C2. "Partnering with local businesses will help in developing digital infrastructure, promoting digital skills development, creating opportunities for entrepreneurship and economic growth, all while tapping into Egypt's wealth of local tech talent."

Cloudmania recognizes the crucial role that cloud and cybersecurity technologies play in today's digital economy. By partnering with global hyper-scaler Microsoft, Cloudmania demonstrates its unwavering commitment to leveraging technology as a conduit for change, development, and progress in Egypt.

"Cloudmania's growth over the last year from 100 partners to over 750 demonstrates how our value proposition resonates with channel partners across these regions. Being named the Microsoft Partner of the Year in Ethiopia and Côte d'Ivoire in 2022 and 2023 respectively, reflects our commitment to delivering solutions that propel cloud adoption and partner growth, accelerating digital transformation for businesses in Africa," said Vinay Hiralall, Chief Commercial Officer at Liquid C2.

Resellers partnering with Cloudmania receive access to a suite of market-leading solutions tailored to their customers' needs. Cloudmania aims to help channel partners better manage their business by creating a single-pane view via an always-on platform that assists with billing and subscription management services. Additionally, partners benefit from programs that drive sales enablement, along with marketing and technical support. Cloudmania alleviates backend operations, enabling partners to focus on their core business.