LG Electronics Launches 'Get More Care' Campaign to Showcase Family Moments

The video series will showcase often unnoticed loving moments experienced at home, subtly highlighting how LG’s innovative technology enhances everyday life.

LG Electronics (LG) (www.LG.com) has announced a new campaign of short videos under the "Life's Good" brand slogan, titled Get More Care. Following the success of previous themes "Get More Love" and "Get More Magic", this campaign highlights how LG products enable small gestures of love and care among family members, allowing them to enjoy true "Life's Good" moments amidst unforgettable experiences.

The video series will showcase often unnoticed loving moments experienced at home, subtly highlighting how LG's innovative technology enhances everyday life. Whether chasing vicarious football dreams or simply following favorite teams in 4K clarity, LG products bring these moments to life.

A key highlight of the campaign is the immersive family viewing experience provided by LG's groundbreaking OLED screens, such as the LG Signature OLED M3 4K Smart TV. With unparalleled picture quality, vivid colors, and sound refinements from the α9 AI Processor 4K Gen6, LG OLED screens transform ordinary viewing into unforgettable experiences, bringing families closer together.

Additionally, the campaign will showcase the convenience of LG's WebOS, a smart platform offering seamless access to a wide range of entertainment options and smart home features. Whether finding the perfect movie for family night or receiving personalized sports updates, WebOS makes family time effortless and enjoyable with built-in streaming services such as Netflix, Prime Video, Disney+, YouTube, and Apple TV+.

Another standout in the campaign is LG's InstaView knock-knock feature, perfect for revealing those sometimes-hidden signs of love. This technology, available on LG's latest refrigerators, allows users to see inside with a simple knock, making meal preparation more interactive and fun.

"We are excited to introduce 'Get More Care' as our new brand campaign," said Elena Yiallouris, Corporate & PR Marketing Specialist at LG Electronics South Africa. "Through these heartwarming short films, we aim to show how our products make everyday moments more special and meaningful. At LG, we believe that technology should enhance the way we care for each other, and this campaign perfectly encapsulates LG's 'Life's Good' vision."

LG's commitment to human-centered innovation and user-centric design is at the forefront of this campaign, demonstrating how the company's products contribute to a more connected and caring lifestyle. By showcasing the practical benefits and emotional value of LG's technology, "Get More Care" aims to resonate with families across the region.

The four-episode Get More Care video campaign, launching in July, showcases fun and touching stories in the home, aligning with LG's brand direction and visual identity while reiterating the brand's core values of 'Uncompromised Customer Experience', 'Human-centered Innovation', and 'Warmth to Power a Smile'.