Decathlon's Major Investment Boost: Expanding in India's Growing Market

French sports retailer Decathlon plans to invest 100 million euros in India over the next five years, aiming to expand its retail and manufacturing footprint. Currently among its top 10 markets, Decathlon sees India as a crucial hub, targeting 190 stores in 90 cities while focusing on local manufacturing and digital growth.

French sports retailer Decathlon announced on Wednesday its plans to invest 100 million euros (around Rs 933 crore) in India, one of its fastest-growing markets, over the next five years. This move aims to expand the company's retail footprint and manufacturing operations.

With revenues nearing Rs 4,000 crore for 2023-24, Decathlon India CEO Sankar Chatterjee expects the business to double in the next three to five years. Currently, India ranks among Decathlon's top 10 markets globally. The company plans to add 10 to 15 stores annually, expanding to 190 stores across 90 cities, with a particular focus on Tier I, II, and III cities.

Since beginning its retail operations in India in 2009, Decathlon has operated 127 stores and generates 11-12 percent of sales from online channels. The company is backing a 'make-in-India' strategy, aiming to produce 85 percent of its goods locally by 2026 while also expanding its digital footprint and B2B sales channels.