Zepto's Bold Expansion: Quick Commerce Revolution in India

Zepto's CEO, Aadit Palicha, announced plans for geographical expansion in India, leveraging newly secured funds. Since raising capital has been challenging, the quick commerce company has focused on rapid growth in existing markets. Zepto, valued at over $5 billion, continues to lead in the online delivery of groceries and essentials across new cities.

Aadit Palicha, co-founder and CEO of Zepto, highlighted the company's strategic decision to extend its geographical reach across India, harnessing fresh capital to fuel this growth. Speaking at the NDTV World Summit 2024 in New Delhi, Palicha noted the company's shift toward aggressive expansion after a period of cautious growth due to limited financial resources.

Zepto recently launched operations in Nashik, Chandigarh, Jaipur, Lucknow, and Coimbatore, marking a significant step in its rapid geographical spread. With a valuation exceeding USD 5 billion, Zepto is a market leader in quick commerce, delivering groceries and more within minutes. Palicha's venture, initiated during his Stanford University days, has thrived amid the global rise of online commerce.

Responding to public demand for seamless ordering, Zepto prioritizes customer experience with near-instant delivery, adapting times based on traffic and weather. Despite challenges, Palicha emphasized a robust future with the goal of generating large cash flows to bolster India's startup ecosystem.

(With inputs from agencies.)