Moscow Beauty Week: A Celebration of Glamour and Tradition

The Second Moscow Beauty Week attracted over 60,000 visitors, featuring products from more than 600 companies. The event, part of the Winter in Moscow project, offered unique local products, celebrity appearances, and engaging activities for all ages, highlighting Moscow's commitment to beauty and tradition.


Devdiscourse News Desk | Moscow | Updated: 31-12-2024 11:11 IST | Created: 31-12-2024 11:11 IST
Moscow Beauty Week: A Celebration of Glamour and Tradition
60 Thousand People Attended the 2nd Moscow Beauty Week at Moscow. Image Credit: ANI
  • Country:
  • Russia

The Second Moscow Beauty Week successfully wrapped up its four-day grand event at the Manezh Exhibition Hall, distinguishing itself as one of the grandest celebrations of the Winter in Moscow initiative. With a record turnout of 60,000 visitors, it became a hub of attractions for beauty enthusiasts.

Featuring over 600 Moscow-based companies, the event celebrated the integration of beauty, family traditions, and the festive spirit. The marketplace buzzed with activity as attendees snapped up skincare products and decorative cosmetics, jewelry, and home goods, all at discounted rates. The Made in Moscow booth, showcasing personalized offerings from over 50 local brands, was a notable highlight.

Russian celebrities added glamorous allure to the proceedings, engaging with visitors through various activities. Highlights included figure skater Ilya Averbukh and actress Elizaveta Arzamasova's participation in a special gift-wrapping event and Olympic champion Roman Kostomarov's role in the charity stall. The Transformation Zone, with professional stylists crafting New Year looks, was a crowd favorite.

The event was a family-friendly affair, with organizers taking care to include a program for children featuring creative activities such as card-making and ornament crafting. Adults had the opportunity to participate in seminars and training sessions, including masterclasses from renowned makeup artists like Elena Krygina and Safi Kovalenko, emphasizing key beauty trends for the future.

This year's Moscow Beauty Week served as a vital platform for local brands to widen their client reach and forge new partnerships, with municipal support facilitating international collaborations. Encompassing various outdoor, cultural, and sports events, the Winter in Moscow project offers an engaging winter calendar for residents and visitors.

(With inputs from agencies.)

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