Empowering Small Businesses: How ONDC is Revolutionizing E-commerce
The Open Network for Digital Commerce (OND), a government-backed platform launched in 2021, has onboarded over seven lakh sellers and providers, empowering small businesses in digital commerce. It offers an open platform for e-commerce, leveling the field and reducing giant dominance. Over 150 million transactions have been facilitated.

- Country:
- India
Over seven lakh sellers and service providers have joined the Open Network for Digital Commerce (OND) initiative, a government-backed effort announced in 2021, aimed at making digital commerce more accessible to smaller players.
Prime Minister Narendra Modi praised the platform for empowering small businesses and revolutionizing e-commerce, while Commerce and Industry Minister Piyush Goyal noted that OND has created a level-playing field on the network over the last three years.
The non-profit company promotes an open e-commerce platform, facilitating business expansion for small retailers and countering the dominance of industry giants, marking over 150 million transactions with 200 network participants so far.
(With inputs from agencies.)
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