Tramontina Solidifies India's Role as Global Kitchenware Hub with New Hubballi Facility

Tramontina, the historic Brazilian homeware company, strengthens its commitment to India by launching a joint venture with Aequs to establish a manufacturing facility in Hubballi. The plant will produce cookware for both local and global markets while contributing to regional socio-economic development by creating employment opportunities.

Tramontina, the 113-year-old Brazilian homeware brand, marks a significant expansion in India with the inauguration of a new manufacturing facility in Hubballi, Karnataka, as part of a joint venture with Aequs, a renowned Indian contract manufacturing pioneer. The move, announced at the Global Investors Meet Karnataka 2025, underscores India's growing importance as a strategic hub for Tramontina's kitchenware production.

Eduardo Scomazzon, Chairman of Tramontina, expressed the company's pride in setting up its first manufacturing unit outside the Americas. The facility will not only cater to Indian consumers but also produce Made in India products for the global market. Scomazzon emphasized that the initiative aligns with the Indian government's Aatmanirbhar Bharat vision, with a plan to produce 400,000 to 500,000 cookware items per month, supporting local consumer needs and international demands.

Marcelo Borges, CEO of Tramontina USA, highlighted the company's two-year market research efforts to understand Indian consumers better. With a robust omni-channel retail strategy, Tramontina has rapidly expanded to 1500 retail locations in India, aiming to reach 4000 touchpoints by 2025-26, solidifying its presence in Indian households. This expansion aims to blend Tramontina's global expertise with local insights, transforming both the Indian and international kitchenware markets.

(With inputs from agencies.)