Revving Up In India: Harley-Davidson's Comeback Strategy

Harley-Davidson aims to reestablish its footprint in India by leveraging reduced tariffs on imported bikes. The brand plans to expand its model lineup with its Indian partner, Hero MotoCorp. Recent budget cuts on custom duties may spur its efforts to revive sales and enhance its market presence.

Harley-Davidson, the iconic American motorcycle brand, is strategizing a comeback in India following the government's reduction of import tariffs on high-end bikes. This move could make the brand's premium motorcycles more accessible to the burgeoning Indian market.

Having halted operations in 2020, Harley-Davidson is now exploring the potential of expanding its model lineup with its Indian partner, Hero MotoCorp. This collaboration could benefit from the newly announced custom duty cuts on motorcycles, providing a cost-effective entry point for new models.

The tariff cuts reflect a larger initiative to strengthen US-India trade relations, following discussions between Prime Minister Narendra Modi and former US President Donald Trump. Both nations aim to boost bilateral trade by removing barriers and encouraging market access in various sectors.

(With inputs from agencies.)