TRIFED and Rooftop Forge Partnership to Empower Tribal Businesses and Artisans

The MoU was exchanged during the ongoing flagship event ‘Aadi Mahotsav,’ held at Major Dhyan Chand National Stadium in New Delhi from February 16 to 24, 2025.

In a significant stride towards transitioning from a B2C to a B2B approach in tribal marketing, the Tribal Cooperative Marketing Development Federation of India Ltd (TRIFED), under the Ministry of Tribal Affairs, has joined forces with Rooftop to strengthen tribal businesses. This collaboration is aimed at expanding the market reach of tribal products and ensuring skill enhancement for tribal artisans. The Memorandum of Understanding (MoU) was formally signed on February 24, 2025, in New Delhi, marking a pivotal milestone in this initiative.

The MoU was exchanged during the ongoing flagship event 'Aadi Mahotsav,' held at Major Dhyan Chand National Stadium in New Delhi from February 16 to 24, 2025. The agreement was signed in the presence of TRIFED's Managing Director, Shri Ashish Chatterjee. Representing TRIFED, Deputy General Manager Ms. Preeti Tolia signed the MoU, while Rooftop's Founder & CEO, Shri Kartik Gaggar, represented the organization.

Objectives and Impact of the Partnership

The principal goal of this partnership is to facilitate skill enhancement and capacity building of tribal artisans. By leveraging Rooftop's expertise in art workshops and creative learning, tribal communities will gain access to innovative platforms for showcasing their craftsmanship. This initiative will play a crucial role in integrating tribal artisans into a broader market, ensuring sustainable livelihood opportunities.

President of India, Smt. Droupadi Murmu, inaugurated the Aadi Mahotsav festival on February 16, 2025, in the esteemed presence of Shri Jual Oram, Union Minister for Tribal Affairs; Shri Durga Das Uikey, Minister of State for Tribal Affairs; and Ms. Bansuri Swaraj, Member of Parliament. The festival serves as a vibrant platform to highlight the cultural heritage and economic potential of tribal communities across India.

About TRIFED

TRIFED is an apex organization under the Ministry of Tribal Affairs, Government of India, committed to the socio-economic development of tribal communities. Through marketing initiatives and capacity-building programs, TRIFED promotes the rich traditional and contemporary products crafted by tribal artisans, ensuring better income opportunities for them.

About Rooftop

Rooftop is a pioneering platform dedicated to promoting art and creativity through workshops and events, both virtual and in-person. By connecting art enthusiasts with expert artists, Rooftop fosters creativity, skill development, and cultural appreciation. Its inclusive approach makes art accessible to individuals of all skill levels and backgrounds, providing high-quality content that inspires personal and professional growth.

This strategic alliance between TRIFED and Rooftop is set to revolutionize the way tribal products are marketed and appreciated, paving the way for a stronger and more sustainable future for India's tribal communities.