Ikea Expands Online Sales Ahead of North India Store Openings

Ikea plans to start online sales in Delhi-NCR and nine other Indian markets. The expansion precedes the opening of physical stores in Gurugram and Noida. Smaller city centres are also planned, and online sales are expected to drive initial growth. The company aims to capture North India's home furnishings market.

Ikea is set to commence online sales in Delhi-NCR and nine additional markets as part of its strategy to establish a foothold in North India, with the eventual opening of physical stores in Gurugram and Noida.

The Swedish retailer will also set up small city centres catered by a newly opened Customer Distribution Centre in Gurugram.

As Ikea applies a hybrid omni-channel strategy, online sales are anticipated to amplify the company's presence significantly, especially as this channel now contributes 30% to Ikea India's overall sales.