Zomato Rebrands to 'Eternal' in Strategic Shift

Shareholders of Zomato have approved renaming the company to 'Eternal'. The change reflects the growing significance of Blinkit within the business portfolio, which now includes Zomato, Blinkit, District, and Hyperpure. The food delivery app will retain the Zomato name, but the corporate identity will evolve to 'Eternal'.

In a significant move, Zomato's shareholders have sanctioned a special resolution to rebrand the company as 'Eternal', marking a strategic pivot for the firm.

While Zomato's food delivery app will keep its name, the overarching corporate identity is set to transition to 'Eternal', encompassing businesses such as Blinkit, District, and Hyperpure, according to a stock exchange filing.

The decision aligns with Blinkit's rising influence in the company's future, as corroborated by Zomato Founder and CEO Deepinder Goyal's communication with shareholders, signaling a new era for the organization.

(With inputs from agencies.)