Sensodyne Shatters Dental Record with Initiative at Maha Kumbh 2025

Sensodyne achieved a GUINNESS WORLD RECORD™ at Maha Kumbh 2025 for completing over 27,000 online dental screenings in 24 hours. This initiative promotes oral health awareness in India, supported by Sensodyne's new affordable toothpaste and ongoing educational campaigns, including free digital check-ups for enhanced oral care accessibility.

Sensodyne, a prominent oral care brand, has set a new GUINNESS WORLD RECORD™ by conducting the 'Most online dental screening tests completed in 24 hours' at the Maha Kumbh 2025. The initiative successfully screened more than 27,000 individuals, underscoring the crucial need for proactive oral health care in India.

Amidst this record-setting event, Sensodyne also introduced a new Rs. 20 small toothpaste pack to make sensitivity protection more accessible and affordable. As part of its World Oral Health Day campaign, Sensodyne aims to foster better oral health awareness and encourage Indians to 'Take the First Step' toward improved dental hygiene.

The event witnessed collaboration with nearly 200 promoters and over 30 dentists, further expanding the reach of Sensodyne's awareness campaign. The brand plans to continue its efforts with digital campaigns, influencer partnerships, and increased accessibility to dental care via mobile technology and corporate health camps.

(With inputs from agencies.)