DStv Crowned Africa’s Most Admired Media Brand in 2025, Enters Hall of Fame

The Brand Africa 100 rankings are regarded as the most comprehensive and trusted measure of brand equity on the continent.

In a landmark recognition of its three-decade journey transforming African entertainment, DStv has been officially named the #1 Most Admired African Media Brand in the Brand Africa 100 | Africa’s Best Brands 2025 rankings. The accolade was unveiled during a prestigious ceremony held at the United Nations Economic Commission for Africa (UNECA) headquarters in Addis Ababa, with the event drawing branding and media luminaries from across the continent.

As a double honour, DStv has also been inducted into the Brand Africa Hall of Fame, a rare distinction that celebrates brands which have not only earned continental admiration but have also significantly shaped Africa’s global image and competitiveness.

This moment solidifies DStv’s role not just as an entertainment service, but as a cultural institution in Africa’s media ecosystem.

Celebrating a Legacy of Storytelling and Innovation

Launched in 1995, DStv has evolved from a modest satellite television service with just 16 channels into a multi-platform content powerhouse. Today, it reaches millions of households across Africa with a compelling blend of local productions, international entertainment, and integrated streaming solutions.

The company’s rise has been powered by continuous innovation, a deep investment in African storytelling, and an unwavering dedication to reflecting the voices, cultures, and aspirations of its diverse audiences.

“This honour reflects the incredible journey we’ve taken with our audiences across Africa. Being named Africa’s most admired media brand and joining the Brand Africa Hall of Fame is not just a celebration of where we’ve come from—it’s a reaffirmation of where we’re going,” said Calvo Mawela, Group CEO of MultiChoice.

“Our commitment to local storytelling, cultural authenticity, and innovation remains stronger than ever. We are proud to be a brand that not only entertains but uplifts and connects Africans through stories that matter.”

A Research-Led Recognition of Brand Excellence

The Brand Africa 100 rankings are regarded as the most comprehensive and trusted measure of brand equity on the continent. The 2025 rankings were based on independent research conducted in over 30 African countries, covering more than 85% of the continent’s population and GDP. The process included:

• 150,000 brand mentions

• 5,930 unique brands identified

• Research partners including GeoPoll, Kantar, Integrate, and Analysis

This pan-African, non-commercial survey is unique in its scope, objectivity, and methodology, providing invaluable insight into the brands that resonate most with African consumers.

DStv’s repeat win—having also secured the top spot in 2024—demonstrates the brand’s consistent excellence, reliability, and emotional connection with audiences.

---

The Hall of Fame: Celebrating African Icons

DStv’s induction into the Brand Africa Hall of Fame places it among a select group of influential African brands that have transcended commercial success to become part of the continent’s cultural identity. The Hall of Fame celebrates those who have:

• Shaped African narratives

• Driven social and economic progress

• Contributed to Africa’s global brand visibility

This milestone acknowledges DStv not just as a media brand, but as a catalyst in Africa’s creative economy, empowering talent, expanding content horizons, and creating spaces for African voices to thrive.

---

Championing Local Content and African Creativity

A cornerstone of DStv’s enduring appeal lies in its support for local content. Over the years, the platform has:

• Partnered with African filmmakers, producers, and storytellers

• Invested heavily in original programming across languages and genres

• Created channels and platforms tailored to regional tastes and cultures

• Supported the evolution of Nollywood, Ghanaian cinema, South African drama, and more

Through shows like Shaka iLembe, Big Brother Africa, Tinsel, and Date My Family, DStv has not only entertained but also elevated African talent to global stages.

Its content ecosystem now includes streaming platforms like Showmax, which extend DStv’s reach to digital-first audiences, ensuring flexibility and access for all viewers.

---

A Future Built on Connection and Cultural Leadership

As DStv marks 30 years of service, it stands as a symbol of African innovation, resilience, and vision. Its ability to adapt to changing technologies, shifting viewer preferences, and the expanding digital landscape ensures it remains not only relevant but revolutionary.

Whether through satellite broadcasts, mobile streaming, or co-productions with African creatives, DStv continues to define what it means to be an African media leader.

 

From a trailblazing satellite TV provider to Africa’s most admired media brand, DStv’s journey has been one of transformation, empowerment, and cultural stewardship. Its 2025 Brand Africa accolades are not merely awards—they are testament to a brand that lives in the hearts and homes of millions. And with eyes set on the future, DStv is poised to shape Africa’s entertainment story for generations to come.