From Karnataka to London: The Journey of India's Fresh Jamun

APEDA flagged off the first export of fresh Jamun from Karnataka to London, marking a key moment for traditional Indian fruits in global markets. Fresh Jamun, sourced through a Farmer Producer Organization, could provide better prices for local farmers, doubling rates compared to local market prices.

In a bid to increase India's presence in global fruit markets, the Agricultural and Processed Food Products Export Development Authority (APEDA) has dispatched its inaugural consignment of fresh Jamun from Karnataka to London.

The initiative, which showcases traditional Indian fruits to an international audience, shifts the focus from previously exported frozen Jamun to fresh produce. The fruit has been procured directly from a Farmer Producer Organization (FPO), which promises a higher-than-average price for the local cultivators.

While Karnataka's farmers typically receive Rs 50-60 per kg domestically, the recent export package has secured them an average of Rs 110 per kg. The consignment was packed at a Packhouse approved by APEDA and Plant Quarantine, a facility supported by the Karnataka Government's Department of Horticulture. APEDA anticipates that Karnataka will emerge as a frontrunning force in the global fresh fruit market segment.

(With inputs from agencies.)