Ramco Cements' 'Hard Worker': A New Era in Construction Chemicals

Ramco Cements Ltd launches 'Hard Worker', a new line under its construction chemicals segment. Aiming to generate Rs 2,000 crore in revenue in 4-5 years, the company expands its offerings in southern and eastern India. The initiative is backed by a robust marketing campaign and R&D investments.

Ramco Cements Ltd has introduced a new brand, 'Hard Worker', to its construction chemicals segment, marking a strategic move to achieve Rs 2,000 crore in revenue within the next 4-5 years.

The company, a division of the Ramco Group, has been expanding its product range, with 'Hard Worker' now available in southern and eastern markets. Company CEO A V Dharmakrishnan anticipates this segment to grow substantially, contributing significantly to its projected Rs 14,000-15,000 crore group revenue.

Initiatives like a 360-degree marketing campaign and increased R&D investments aim to enhance the reach and performance of Hard Worker products, promising strength and durability in construction chemicals.

(With inputs from agencies.)