Shemaroo to entertain Kumbh Mela devotees with devotional movies, sandhyas


Devdiscourse News Desk | National | Updated: 04-02-2019 15:00 IST | Created: 04-02-2019 14:23 IST
Shemaroo to entertain Kumbh Mela devotees with devotional movies, sandhyas
Shemaroo ventured in the devotional category a decade ago tapping the religious beliefs of Indians. Image Credit: Wikipedia
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Shemaroo Entertainment Limited has created a special experience zone for millions of devotees visiting the ongoing Kumbh Mela at Prayagraj, Uttar Pradesh. The ‘Bhakti Mela’ will showcase devotional movies, recitation of Bhagavat Katha by Vijayanandji Maharaj (Ayodhya) and bhajan sandhyas amongst a host of activities planned every day.

The Bhakti Mela was inaugurated by Smt. Abhilasha Gupta (Nandi), hon. Mayor of Prayagraj & Ms Kranti Gada, Chief Operating Officer (COO), Shemaroo Entertainment Limited. The Bhakti Mela is located at Sector.15, Kumbh Mela on Old G.T. Road near TulsiChauraha.

Shemaroo ventured in the devotional category a decade ago tapping the religious beliefs of Indians. Shemaroo Bhakti app was launched in January 2018 and has received an overwhelming response from subscribers across the globe till now. Shemaroo’s Bhakti app was recently awarded under the Most Innovative Mobile app category at the Drivers of Digital Summit 2018.

Kumbh Mela is the largest peaceful gathering in the world and plays a vital role in India’s historical, cultural and spiritual heritage where devotees from across the globe come to attend the holy festival. Users of Shemaroo’s Bhakti App will have information ranging from introduction to Kumbh Mela, Mythological significance, Rituals of Kumbh to the bathing dates and weather updates of Kumbh Mela 2019.

The Rituals of Kumbh section will highlight all the important rituals that will go on during the Kumbh Mela. Bathing dates section will have all the bathing dates which can be added to your mobile calendar for the reminder. The App is also equipped with a map for easy navigation during Kumbh in Prayagraj along with medical facilities available during the entire Kumbh duration.

Shemaroo team will be creating content of Kumbh Meladarshan, which will be made available on its DTH & digital platforms.

Shemaroo Bhakti App can be downloaded through Google Play Store or by giving a missed call on 8824022011.

(With inputs from agencies.)

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