The government of Cameroon is looking forward to augmenting the count of local merchandise on retail shelves of large distribution outlets to at least 50 percent of references from the current 18 percent.
The Cameroonian government is all set to take this strategy with an aim to promote 'made in Cameroon' as the number of local products is increasing across the country. The new strategy of exposing local products in supermarkets has allowed the emergence of products that could be marketed and consumed on a large scale.
According to Cameroon's Ministry of Commerce, Magloire Mbarga Atangana, the number of hypermarkets in the Central African country has jumped by 150 percent between 2015 and 2016, while that of supermarkets augmented by 44.56 percent and the number of mini-markets increased 5.88 percent. These huge changes make these retail podiums the superior channels of promoting 'made in Cameroon' products.
Atangana further said that local products account for at least 18 percent of the references currently and the government's mid-term objective is to bring this rate to 50 percent. This breakthrough of products made in Cameroon is clearly noticeable on the shelves of Casino (Casino launched the cash & carry in Cameroon last year through a new brand name BAO), as reported by Business in Cameroon.