Reliance Jio to be digital partner for the Clean Ganga Campaign, says government

The National Mission for Clean Ganga has roped in Reliance Jio to run a digital campaign for the Namami Gange programme, an official statement said Friday. "To send messages around keeping Ganga clean, a digital partnership has been forged with Reliance Jio network and an agreement in this regards has been signed with Jio network," National Mission for Clean Ganga (NMCG) said in statement.

Namami Gange Programme is an integrated conservation mission, approved by the union government, under which various projects with outlay of Rs 25,000 crore are in works to accomplish objectives of effective abatement of pollution, conservation and rejuvenation of 'National River Ganga'. Under the agreement, Reliance Jio will send out 'Clean Ganga' messages through SMS and digital banner push notifications to its large customer base during the Kumbh Mela 2019. The content of such messages has been provided by NMCG.

Reliance Jio has also embedded 'Ganga Anthem' in its 'Kumbh Application' developed for JioPhone users. More than five crore JioPhone users have access to Ganga Anthem, in addition to the other features of the application like lost and found person locator, a Jio representative said. "Through this collaboration, NMCG will be able to leverage the extensive reach of the Jio network to spread the messages about 'Clean Ganga Initiative' directly and instantly to millions of people across the country during the Kumbh Mela 2019," the representative said.

(With inputs from agencies.)