RAK Ceramics and Birla Pivot Forge Strategic Alliance in India

RAK Ceramics has partnered with Birla Pivot to distribute RAK and KLUDI bathware and tiles across India. The collaboration leverages Birla Pivot's digital and retail channels, enhancing product accessibility and customer experience. It aims to strengthen RAK's market presence while expanding Birla Pivot's product portfolio.

RAK Ceramics India Private Limited has announced a strategic partnership with Birla Pivot, a key player in the B2B digital commerce space under Grasim Industries Limited. This collaboration marks a significant move to integrate RAK Ceramics' design and manufacturing prowess with Birla Pivot's expansive distribution network to enhance the reach of bathware and tiles across India.

The partnership will see Birla Pivot distributing RAK Bathware and KLUDI Bathware products, alongside RAK's extensive range of tiles through its retail and digital channels. This alliance aims to strengthen both companies' positions in the Indian market by delivering enhanced customer experiences and greater accessibility to their product lines.

RAK Ceramics' CEO, Abdallah Massaad, emphasized India's importance as a growth market, while Bobby Joseph, CEO of RAK Ceramics India, highlighted the partnership's alignment with the company's strategic goals of scaling and delivering value across the building materials supply chain. Birla Pivot's CEO, Sandeep Komaravelly, also expressed enthusiasm about the collaboration, noting how it enhances the platform's offerings and supports the industry's shift toward a more cohesive and efficient procurement process.

(With inputs from agencies.)