Maruti Suzuki Gears Up with SUV Launches to Capture Indian Market

Maruti Suzuki India Ltd plans to launch seven new SUVs over the next five to six years to boost its market share in the rapidly growing SUV segment. The strategy includes introducing entry-level cars unique to Suzuki aimed at first-time buyers, as stated by CEO Hisashi Takeuchi.

Maruti Suzuki India Ltd is set to revolutionize the Indian SUV market with plans to introduce seven new models over the next five to six years. This ambitious move aims to capture a larger slice of the burgeoning SUV sector, according to Managing Director & CEO Hisashi Takeuchi.

In an investor presentation, Takeuchi highlighted Maruti Suzuki's strategy to introduce an entry-level vehicle that is 'unique to Suzuki' to cater to first-time buyers in India. The company is leveraging the growing trend of SUVs in passenger vehicles, aiming to boost its market share significantly.

By 2025-26, the SUV market share for Maruti Suzuki is projected to rise from 16.8% to 19.6%. The company's expansion plans are part of a broader strategy under Suzuki's mid-term management plan to make India a global manufacturing base, aligning with the Make in India initiative.

(With inputs from agencies.)