Reliance Retail Acquires Priyanka Chopra's Anomaly for Global Haircare Expansion

Reliance Retail Limited acquires Priyanka Chopra Jonas's haircare brand Anomaly, marking an expansion in its beauty portfolio. The acquisition aims to scale the brand through Retail's extensive network and omnichannel platforms, targeting growth in India and international markets. Chopra remains involved as the brand's Creative Director.

Reliance Retail Limited has announced the acquisition of Anomaly, a global haircare brand founded by actor and entrepreneur Priyanka Chopra Jonas. The deal includes Anomaly's trademarks, brand assets, and digital properties, marking a significant expansion in Reliance Retail's beauty portfolio.

The company plans to scale the vegan haircare label through its broad physical retail network and digital platforms like the beauty venture Tira. This acquisition aims to leverage Reliance Retail's offline and online resources to increase consumer access and accelerate the brand's growth.

Isha Ambani, Executive Director of Reliance Retail Ventures Limited, stated that integrating Anomaly is a strategic move to enrich its lineup of high-growth beauty brands. She praised Anomaly's global appeal, clean formulations, and affordable pricing. Priyanka Chopra Jonas, as the newly appointed Creative Director, will continue to influence product development and brand vision, focusing on tailored solutions for Indian consumers while maintaining international growth.